PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
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PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads.
Pay-per-click
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Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Pay-per-click is usually associated with first-tier search engines. Wikipedia
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Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.